Where
to start - 6 easy steps
Once you have decided to use Cazzlo to create an online presence for
you or your business, just follow these few simple steps:
STEP 1
Analyze Your Company’s Goals and Web
Strategies
Before venturing on the Internet, we would like to get to know your
business strategies and figure out what goals you would like to accomplish.
You can help us do this by answering a few basic questions:
Will your website be for generating leads, selling products, promoting
services, building brand identity or all the above?
What would you like to achieve from having an online presence?
We will work together to create your goals and strategies, and make
your online presence worthwhile.
STEP 2
You need to decide on your domain name (web address) and email
addresses
Cazzlo will register your domain name and set up any email addresses.
Your Domain Name
Think of a creative name that will attract traffic, but will
also be in line with your company's branding / image. Your domain
name has to be creative and marketable.
Keep the following in mind when choosing your domain name:
Use only letters, numbers, or hyphen ("-")
Name segments may not begin or end with a hyphen.
The main name cannot exceed 63 characters in total.
Domain names are not case sensitive.
Your domain name cannot include spaces, so try and avoid using
names which might be confusing or easily misspelled (bosssupplies.co.nz).
When you've decided on a couple of possible domain names, you
can check if they are available:
• Go to the Iserve website
and enter the possible domain name
• Click the "Next" button
Setting up Branded Email Addresses
Not only is it important for branding to have a "yourcompany.co.nz" email
address, but it is also very valuable. E-mail marketing is proven
to be the most popular and successful form of online marketing. Every
email you send out will contain your company's name, which could
generate business and valuable leads. This is also great for communication
among employees to send internal documents, memos, etc. You can set
up email addresses for individuals (john@yourcompany.co.nz) or enquiry
related addresses (service@yourcompany.co.nz; info@yourcompany.co.nz).
Our services include setting up customized POP3 email accounts for
your company, along with the directions on how to set them up
in such programs as Microsoft Outlook or Outlook Express.
STEP 3
You need to decide on your site content
Content is primary!
List / locate the material you wish to include, text information and
photos for your site. Remember that any content not in digital format
will need to be typed or scanned. If you previously hired a graphic
designer we can also work with him/her to get any text or graphics
files (logos, photos). If you do not have photo's to include, Cazzlo
can offer a Digital Photography Service. We will create professional
looking business logos and other graphics throughout your site to enhance
your online appearance. Customized logos and graphics will make your
site stand out from your competition. We will capture your company's
identity from the information you provide, or alternatively we can
work on a fresh branding image for you.
The content will vary with the purpose of the site but a balance of
text & graphics/photographs is recommended for web pages.
A business will usually wish to include product & support information,
promotions & to co-ordinate their site with existing stationary,
decor, slogans, trademarks or logos.
Clubs/organizations usually have logos, a charter or background
information, rosters & minutes, notification of meetings or events.
A family or personal site might have news & photographs about family & friends,
family history/genealogies, hobby pages or perhaps a resume.
FAQ: Can
Cazzlo Design write up the content for our website?
Draw up a suggested Site Layout (pages)
Decide on the amount of pages you will need to display the content
you have collected. Record the names of the pages and what type of
content each page will contain. You will want to create fully functional
web pages with information about your products, your contact details
and services as well as hyperlinks to other pages. This is where
you could have educational informational, maps to your business,
forms to collect information from your users, biographies of employees,
and what ever else your company needs.
Try and draw up a basic site map to help you with this decision ...
(see below for sample)
Cazzlo
will help you with your planning and do a full site map before
designing your site.
STEP 4
Decide which of our packages will suit your needs, and most importantly
- your budget!
If you are working with a limited budget, we can design a custom package
to give you the best service within these limitations.
Cazzlo's Website Packages are ideal for the newcomer who wishes to
establish a web presence, they include everything required for
your first year online (except the monthly hosting charge starting
at $20).
Now is the time to contact us for a free consultation and an obligation
free quotation!
FAQ: What
do I need to have in place to have my own website?
STEP 5
Once you have accepted our quotation, you can expect the following
to happen:
Domain Registration
We will register your domain name and set up email addresses
and accounts as needed
Site Design
We will come up with a stunning website design and present it
to you. The design will combine creativity with a clear and logical
structure to enable viewers to find what they are looking for.
(Ever been to a website that you knew had what you wanted but
you couldn't find it?)
We will upload a proof site to a temporary web server for you
to browse and give your feedback.
Construction / Build
After we have your final approval on the design, we will turn
it into a fully functioning ‘state of the art’ website.
We use technologies such as HTML, JavaScript, PHP, Flash and MySQL
to create fast loading, high-impact and easy to navigate sites.
Testing
The testing process involves checking the appearance of your
site on many different Internet browsers.
In addition, your site is tested on a variety of PC and Mac platforms
and settings.
Hosting setup
We will set up a ‘hosting’ package that ensures your website,
domain name and email accounts are working 24hrs a day, 365 days a
year.
Implement Web Tracking Software
By analyzing your website statistics, you will know what marketing
efforts are working for you. It’s very valuable to know who
is visiting your site and when? We will implement a system to track
in-depth page views, analyze how visitors are finding your web site.
LAUNCH!
Launching or ‘going live’ makes your website accessible
to the entire world. We will “upload” your site so that
anyone with a PC, an Internet connection and a web browser can view
and interact with your website. Your website address should be added
to all advertising and promotional campaigns running at this time.
Search Engine Optimization and submission
We will make sure your site appears on major search engines like
SearchNZ and Google. For an additional charge we can also help to
push it further up the list of search results.
STEP 6
Marketing your website after the LAUNCH
Use your website address !!!
Your website address should now be added to all letterheads,
business cards, phone listings and advertisements.
Updates
Regular changes to your site’s content are necessary to keep
it current. We can either do this for you, or train you on how to make
changes on your own. If you have a CMS, we will train you on how to
use it to make updates and additions to your site yourself ...
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