Cazzlo Design :: Why have a website?


HOME ABOUT SERVICES CONTACT ANSWERS PORTFOLIO EMAIL
WHY HAVE A WEBSITE WHERE TO START - 6 SIMPLE STEPS FREQUENTLY ASKED QUESTIONS
	10 Good Reasons ... ... why your business should invest in a website Most customers will assume that you already have a website They will search for you on the internet (not finding your website, they might stumble onto one of your competitor's websites!). By now, your primary competitors probably already have a presence on the Internet. and may already be gaining substantial market share and the cutting edge over your company - your cannot afford to be left behind. Unlike your company’s office that may be open from 8-5, Monday thru Friday, your company’s website is open 24 hours a day, 365 days a year. A website is constantly there promoting your business and possibly generating direct sales 24 hours a day, 7 days a week - an online store never closes and is open to the world. An increasing number of your clients are using the Internet more frequently on a daily basis. More and more users are referring to the web and are using company’s websites to make major decisions when they need a specialized service or product information. You can gather information about your customers and potential customers by using forms and surveys. Rather than going out and getting leads, let them come to you. This is a great tool for prospecting targeted customers looking to use your products and services. An online Brochure / Catalogue website is easier, cheaper and quicker to update than print material. Its’ capacities are almost limitless which allow you to provide users with more comprehensive information. This will save you money on printing and distribution costs as well. Your website can provide a constant showcase of everything your company has to offer, in one easy-to-navigate location. For a small business, a well-designed web site is a great way of presenting a professional image, instilling confidence and looking bigger than you actually are. On the Internet, you aren’t that local little business anymore. The Internet provides a level playing field for companies - a well-designed website for a small company can have just the same presence and consumer impact on the web as a multinational corporation. By providing answers to questions on your website, sales and information requests can be processed automatically and immediately, whether someone is in the office or not. Online forms can be used to allow customers to request quotations or ask further information. People are busy and don’t like to wait for information. Give them what they want, when they want it. If your product is suitable, offer them free samples or trials to download. This includes pictures, brochures, software, videos, Power Point slides, music and more. A website is anonymous. A visitor to your site can spend as much or as little time as they like to decide if they want to follow up on your company's product or service offerings. No hovering salesman means less pressure for your potential clients. A website can effectively supplement and enhance your company's marketing activities. Posting Answers to Frequently Asked Questions (FAQ) on your website, saves time and money. Whoever answers the telephone in your organization can tell you, their time is usually spent answering the same questions over and over again. These are the questions customers and prospects want to have answered before they decide to do business with you. Posting these answers on your website will not only be more convenient for the client, but also mean your employees can devote more time to other tasks as opposed to answering the phone. Your own domain name (www.yourcompany.co.nz) establishes strong online brand identity. It also allows you to set up email addresses specific to your own company - email being the most common way to communicate efficiently and professionally with the rest of the world